Internet and store sales of auto lighting and safety products
Purveyors of High Performance Vehicular Lighting and Competition Accessories to the Rally Racing Community and Auto Enthusiasts.
Keywords: Hans, safety, Hella, lighting, electrics, electronics, nomex, seat, harness, driving lights, fog lights, headlights, tail lights, horns, beacon, light bar, led, hid, halogen, bulb, helmets, driving suits, sportsware, WRC, hoodies
Interview Q&A
How long have you been in business?
Since 1993. The previous owner was a computer analysis for the NSA and familiar with the internet when it was a government and academic tool only. We had a shopping cart in 1998.
What is your primary product or service?
Hella performance lighting, SPARCO Racewear, Race car safety products including Hans devices.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I have been involved in auto racing since the mid 1960s. Rally Racing, which is our main interest became my passion in the mid 1980s. When this business grew to the point of needing employees, the previous owner wanted out and I bought it from him.
How do you differentiate yourself from other businesses in your category and area?
Intimate knowlege of the product and a website that provides guidance to the proper choice of product.
How many locations do you have and do you have plans to expand?
Only one location, in Fleetwood, PA. We see no need to expand to other locations.
Provide detailed directions to your location
On US-222 in Fleetwood, PA.
What type of payments do you accept?
Visa, Mastercard, AmEx, Discover, Paypal, Paymode, Western Union, Commercial Accounts.
Which areas do you service?
The world
Who owns your company or runs daily operations?
David Sekella
What are your hours of operation?
9:00am to 7:00pm eastern, Monday thru Friday.
What is the best compliment anyone can give you?
That we are a resource
What is your favorite quote or Bible verse?
The problem with socialism is that you eventually run out of other peoples' money.
Margaret Thatcher
Ara on 10/10/2011 12:29:25 PM
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